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New Tech Connects in Mastercard's Expo 2020 Dubai Spot from electriclimefilms

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Director Pedro Tejada teams up with Craft WW to showcase Mastercard’s level of advancement at the global event

New Tech Connects in Mastercard's Expo 2020 Dubai Spot from electriclimefilms

With the gates open and welcoming the world, Expo 2020 Dubai continues to share its exceptional vision of a brighter future.

With Mastercard’s focus on innovation, digital transformation, and sustainability as the official payments partner of Expo 2020 Dubai, electriclimefilms collaborated with Craft WW to showcase Mastercard’s level of advancement at the global event.

Spanning over four days, the film was shot across an array of phenomenal locations; from the breathtaking views of Ajman’s mangroves, to the Expo site itself. 

These locations served as beautiful backdrops while viewers followed a host of characters of all ages and nationalities. 

From parents and children, to grandchildren and grandparents, Pedro Tejada and Josep Pardo, our international directors from Brazil, captured the togetherness of Expo and its celebration of diversity.

Alongside onsite shooting, the innovative use of projectors and holograms at a studio, with the addition of CGI during post production fully encapsulated the futuristic and technological feel of the Expo 2020 Dubai vision and Mastercard’s advancements. 

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Client | Mastercard

Senior Vice President, Marketing & Communications, EEMEA: Beatrice Cornacchia

Vice President, Area Marketing, MENA: Mustapha Kassem

Marketing Director, Area Marketing, UAE & Pakistan: Aeri Cho

Marketing Manager, UAE: Dana Harb

Agency | Craft Worldwide

Regional Executive Creative Director: Fouad Abdel Malak

Senior Agency Producer: Mario Atallah

Creative Director: Josephine Younes, Nayaab Rais

Account Director: Ranin Zbib

Production Company | electriclimefilms

Director: Pedro Tejada

DOP: Josep Pardo

Executive Producer: Michael Ahmadzadeh

Producers: Mo Hebeishy, Chaza Said

Assistant Directors: Chris Marais, Chady Asfour, Zeus Merhi

2nd AD: Layal Mooti

Production Manager: Zina Al-Askari

Production Coordinators: Bruna Weichert, Layal Mooti

Production Assistant: Akbar, Nikhil Prakash Asnani, Abdul Razack Mohammed

Production Runner: Sarah Hawa

1st AC: Antoine Ibrahim

2nd AC: Khalid Sabah

VTO: Firoz Khan

Gaffer: Joseph Riachi

Sparks: Zico, Babual, Bimal, Khalid, Emad Attia, Rana Khawar, Muhammad Hussnai Tajamal, Muhammad Khalid Farid

Drivers: Emad Attia, Khalid, Muhammad Khalid Farid, Asghar Ali

Locations Manager: Brendan Thomas

Locations Assistant: Andy McGregor

Wardrobe Stylist: Lora Galves

Wardrobe Assistant: Aira Sanchez

Makeup Artist: Priyanka Sarkar, Aira Sanchez

Makeup Assistant: Appolina Puthran

DIT: Mariam Gabunia

Editor/colorist: Mariam Gabunia

Color grading: electriclimefilms

Casting Agency: Mix Fame

Catering: Oushe

Production: electriclimefilms

Kit: Arri Alexa Mini + Cooke Anamorphic

360 Camera Operator: Rodrigo Kirchner

Unit B Camera Operator: Roger Schram

Key Grip: Ibrahim Touma

Best Boy Grip: Ruelito Mabiling Dagos

Grip Assistant: Berto, Jeffry Muli, Asghar Ali, Daniel, Baraa Rashid

Lighting Best Boy: Vinod

Art Director: Abe Habashy

Art Assistant: Ryan Cris Vermon

Props Master: Michael Coja

Unit Manager: Adel Salah Adel Aladham

Unit Assistant: Qayyum Mohammed, Danish Raza, Muhammad Abid, Rehmat Karim, Muhud Azeem, Nazir Karim

Mix & Overlay: John Kochanczyk

Transport: Ansar Iqbal, Karam Elahi, Safdar, Ashfaq Ahmed

Genres: People

Categories: Finance, Credit cards

electriclime° | Dubai, Mon, 17 Jan 2022 09:29:00 GMT