Iona Macgregor appointed CSO at Saatchis Sydney and Kate Smither promoted to chief strategy integration officer at Publicis CommunicationsPublicis Communications has today announced
changes to its line-up of strategic leaders with the appointment of
former Marcel Sydney's Iona Macgregor (right) to the role of chief
strategy officer at creative agency, Saatchi & Saatchi Sydney and
the promotion of Kate Smither (left) to the newly created role of chief
strategy integration officer for Publicis Communications.
strategic lead on the recently won Campbell Arnott's account, Smither
will work with Publicis Communications ANZ CEO, Michael Rebelo.
Smither has been with Saatchi & Saatchi for three years, having
previously worked across major roles in both Australia and the United
Kingdom. With work recognised by all of the major creative and
effectiveness awards, Smither was global planning director on Dove, and
contributed to the success of the Dove 'Real Beauty Sketches' campaign.
has been with the Publicis Groupe for 10 years, having worked at
Sapient Razorfish Paris, Marcel Paris and then at Marcel Sydney
. She has
led integrated strategy departments; bringing together brand planners
with social strategists and UX designers, to create innovative work such
as Intermarche's 'Inglorious Fruit & Veg' in Paris, and Tiger
Beer's 'Air-Ink' in Sydney.
Says Rebelo: "We are extremely
fortunate to have two of the finest strategic minds in the business, and
to create pathways of growth for each of them. I'm pleased to continue
to work with Kate in her new role, and look forward to watching the
impact Iona is sure to make on Saatchi & Saatchi Sydney and its
Says Smither: "It's a big challenge and a privilege to
be steering the strategic direction of the Campbell Arnott's Asia
Pacific business and to be a part of such a progressive agency model.
Working closely with Mike Rebelo as he transforms the narrative of
Publicis in this market is a real honour, and leaving the reigns of
Saatchi & Saatchi Sydney to the brilliant Iona is an added bonus."
Macgregor: "It feels like Saatchi & Saatchi Sydney has a great mix
of bold culture, deep local insight and interesting smart talent - just
what you need to handle today's challenges. Kate has hired exceptional
planners that I'm very lucky to have on the team."
Gregorio, CEO of Saatchi & Saatchi Australia: "I'm thrilled for Kate
as it's a fantastic opportunity that she is sure to excel at. To be
able to replace her seamlessly with a talented strategic leader in Iona
Macgregor is something we are all very excited about. Along with Alex
Speakman in Melbourne, I'm blessed to have such exceptional planning