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New Strategic Leadership at Saatchi & Saatchi Sydney and Publicis Communications



Iona Macgregor appointed CSO at Saatchis Sydney and Kate Smither promoted to chief strategy integration officer at Publicis Communications

New Strategic Leadership at Saatchi & Saatchi Sydney and Publicis Communications
Publicis Communications has today announced changes to its line-up of strategic leaders with the appointment of former Marcel Sydney's Iona Macgregor (right) to the role of chief strategy officer at creative agency, Saatchi & Saatchi Sydney and the promotion of Kate Smither (left) to the newly created role of chief strategy integration officer for Publicis Communications.

Assigned strategic lead on the recently won Campbell Arnott's account, Smither will work with Publicis Communications ANZ CEO, Michael Rebelo.

Smither has been with Saatchi & Saatchi for three years, having previously worked across major roles in both Australia and the United Kingdom. With work recognised by all of the major creative and effectiveness awards, Smither was global planning director on Dove, and contributed to the success of the Dove 'Real Beauty Sketches' campaign.

Macgregor has been with the Publicis Groupe for 10 years, having worked at Sapient Razorfish Paris, Marcel Paris and then at Marcel Sydney. She has led integrated strategy departments; bringing together brand planners with social strategists and UX designers, to create innovative work such as Intermarche's 'Inglorious Fruit & Veg' in Paris, and Tiger Beer's 'Air-Ink' in Sydney.

Says Rebelo: "We are extremely fortunate to have two of the finest strategic minds in the business, and to create pathways of growth for each of them. I'm pleased to continue to work with Kate in her new role, and look forward to watching the impact Iona is sure to make on Saatchi & Saatchi Sydney and its clients."

Says Smither: "It's a big challenge and a privilege to be steering the strategic direction of the Campbell Arnott's Asia Pacific business and to be a part of such a progressive agency model. Working closely with Mike Rebelo as he transforms the narrative of Publicis in this market is a real honour, and leaving the reigns of Saatchi & Saatchi Sydney to the brilliant Iona is an added bonus."

Says Macgregor: "It feels like Saatchi & Saatchi Sydney has a great mix of bold culture, deep local insight and interesting smart talent - just what you need to handle today's challenges. Kate has hired exceptional planners that I'm very lucky to have on the team."

Says Anthony Gregorio, CEO of Saatchi & Saatchi Australia: "I'm thrilled for Kate as it's a fantastic opportunity that she is sure to excel at. To be able to replace her seamlessly with a talented strategic leader in Iona Macgregor is something we are all very excited about. Along with Alex Speakman in Melbourne, I'm blessed to have such exceptional planning leadership."
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Saatchi & Saatchi Australia, Fri, 16 Nov 2018 01:49:37 GMT