Samsonite has just launched its new European campaign 'For Life in Motion', the first campaign created with Publicis Conseil.

The campaign is based on a strong human insight on the way we live today: Hypermobility. Samsonite fits in with the lifestyle of hypermobile discerning travellers. Wherever they go, whenever they want to.

The campaign features four collections all made in Europe and created with 'Curv' technology and polycarbonate for a perfect combination between lightness, strength and elegance.

Samsonite's campaign showcases its lightweight and resistant suitcases moving effortlessly amidst high-speed travel imagery including transport, cities, neighbourhoods and monuments.