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New Samsonite Luggage Campaign Captures Life in Motion

Creative 1.3k Add to collection

Publicis Conseil launches new European campaign directed by Vincent Viriot

New Samsonite Luggage Campaign Captures Life in Motion

Samsonite has just launched its new European campaign 'For Life in Motion', the first campaign created with Publicis Conseil.

The campaign is based on a strong human insight on the way we live today: Hypermobility. Samsonite fits in with the lifestyle of hypermobile discerning travellers. Wherever they go, whenever they want to.

The campaign features four collections all made in Europe and created with 'Curv' technology and polycarbonate for a perfect combination between lightness, strength and elegance.

Samsonite's campaign showcases its lightweight and resistant suitcases moving effortlessly amidst high-speed travel imagery including transport, cities, neighbourhoods and monuments.

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Production Company

Director: Vincent Viriot

Production Company: NightShift


Composer: Fakir Music

Creative Agency

Account Managers: Ignacio Chàvez-Rodriguez, Libby Little

Art Director: Gérald Schmite

Copywriter: Nicolas Schmitt, Maneesh Sharma

Creative Agency: Publicis Conseil

Categories: Luggage, Travel

Publicis Conseil, Thu, 26 May 2016 11:35:59 GMT