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New Rexona Ad is a Musical Reminder to Never Forget Your Feet

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MullenLowe Brazil creates catchy tune and spot directed by Primo's Pablo Maestres

New Rexona Ad is a Musical Reminder to Never Forget Your Feet

Created by MullenLowe Brazil, the new campaign for the New Rexona Efficient relaunch has started officially airing in Argentina.

The TVC, 'Don’t forget your feet', aims to stimulate a new consumer habit by reinforcing the importance of taking care of your feet, given that they sweat four times more than your armpits. The main attraction of this ad is its catchy jingle.

Using the 'Head, shoulders, knees and toes' nursery rhyme, the TVC - directed by Primo's Pablo Maestres - reveals various sequences of people taking care of themselves but forgetting something very important: their feet.

The spot ends with a big ballet performance which demonstrates how to apply the product and portrays the importance of taking care of your feet.

In addition to the TVC, the campaign includes vignettes, GIFs, digital videos, cinema graphics and social content.

view more - Creative
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Music Company: Bamba

Post Production / VFX

Post Production Company: Pentimento Color Grading

Production Company

Production Company: Primo

Director: Pablo Maestres

Executive Producer: Gaby Carcova

Producer: Guadalupe Tellado, Milena Figueras Pacheco

DOP: Diego Robaldo

Production Manager: Gabriel Ferrari

1st AD: Matias Boldt

Art Directors: Aureliano Gentile

Stylist: Delfina de Forteza

Editor: Alejo Hoijman

Choreographer: Manuel Attwell


Sound Company: LOUD

Composer: Felipe Vassão and Renan Corso

Sound Design: Pedro Cortez and Renan Corso

Executive Producer: Maia Feres


Advertiser: Rexona

Creative Agency

Creative Agency: MullenLowe Brasil

Creative Director: Eduardo Salles and Gil Pinna

Copywriter: Eduardo Salles and Henrique Louzada

Art Director: Fabio Nunes and Luiz Cesar Faria (Steve)

Planner: Ana Luiza Santos e Felipe Padua

Producer: Patrícia Oliveira and Raiza Bonomi

Digital Creative Director: Mario Jorge

Digital Copywriters: Yohannã Ioshua

Digital Art Director: Daniele Chiarantini

Client Service: Robert Filshill, Paula Borges, Mariana Caruso and Camila Arima

Genres: Music & Sound Design, Comedy, Visual VFX, People

Categories: Deodorant, Beauty & Health

MullenLowe Brasil, Wed, 05 Dec 2018 14:10:52 GMT