Created by MullenLowe Brazil, the new campaign for the New Rexona Efficient relaunch has started officially airing in Argentina.

The TVC, 'Don’t forget your feet', aims to stimulate a new consumer habit by reinforcing the importance of taking care of your feet, given that they sweat four times more than your armpits. The main attraction of this ad is its catchy jingle.

Using the 'Head, shoulders, knees and toes' nursery rhyme, the TVC - directed by Primo's Pablo Maestres - reveals various sequences of people taking care of themselves but forgetting something very important: their feet.

The spot ends with a big ballet performance which demonstrates how to apply the product and portrays the importance of taking care of your feet.

In addition to the TVC, the campaign includes vignettes, GIFs, digital videos, cinema graphics and social content.