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New Research Shows Nature Zoom Backgrounds Boost Creativity


Research carried out by Klick Applied Sciences found nature themed backgrounds get the creative juices flowing better than urban backgrounds

New Research Shows Nature Zoom Backgrounds Boost Creativity

L-R: Adam Palanica, scientist and Yan Fossat, principal investigator

What difference can the type of Zoom background have on work productivity? 

Plenty, according to a new Klick Applied Sciences research study in Thinking Skills and Creativity, which found nature-themed backgrounds can get people's creative juices flowing better than blank or urban (city-themed) backgrounds.

In examining the restorative effects of nature on creativity using virtual backgrounds during Zoom calls, the study ('Effects of Nature Virtual Backgrounds on Creativity during Videoconferencing') applies a new lens to previous research demonstrating that exposure to nature environments versus urban environments can help restore cognitive processing and improve overall well-being. 

And in today's modern, virtual world where 3.3 trillion meeting minutes are hosted on Zoom each year, the findings provide a free and simple tech hack for boosting workplace productivity and performance.

Key study takeaways:

  • A simple nature background image (e.g., trees, beaches, waterfalls, sunsets) may enhance the creative thinking of its viewers after only a few minutes 
  • Individuals who viewed nature stimuli developed more detailed responses and more distinct or unusual responses overall in a creativity test, compared to those who viewed urban stimuli (e.g., bright lights, neon signs, vehicles, construction).
  • Nature stimuli boosted creativity even when not the explicit focus of overt attention.
  • Nature imagery in virtual backgrounds may foster a serene and pleasant effect, which in turn, can restore cognitive performance to produce novel ideas.

Why should we care about the study findings?

  • Videoconferencing has become a primary method of communication during the global pandemic where working-from-home/school policies have become the norm for many.
  • A simple background change from only a few minutes of stimulation may enhance the creative thinking of its viewers -- and it’s free!
  • This simple hack could be beneficial for online education programs, home-school scenarios, as well as at-home workplace environments.
  • Businesses could improve innovation and the creation of novel ideas for products and services by stimulating employees with nature-oriented virtual backgrounds.  

Check out the study here

view more - Trends and Insight
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Klick Health, Wed, 24 Nov 2021 10:59:50 GMT