Thu, 21 Feb 2019 10:06:02 GMT
Land Rover has brought a series of well-known road signs to life as part of a unique urban capability test for the New Range Rover Evoque. The original compact SUV not only showcased its all-terrain credentials in London’s financial district, but also demonstrated the smart technology that makes it a leader in its class.
Drivers and passers-by watched on as the Evoque traversed obstacles framed by four-metre high warning triangles, recreating the familiar road sign graphics used to warn drivers of ‘uneven road’ and ‘steep hill’. Both challenges showcased the indisputable all-terrain capability of Land Rover’s new vehicle architecture in an urban environment.
The new spot was created by Spark44 and directed by Jonathan Jones through Ember Films.
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Advertiser: Jaguar Land Rover
Brand: Range Rover Evoque
Clients: Nicola Summers, Jim Matthews, Richard Agnew
Production Company: Ember Films
Director: Jonathan Jones
Editor: Nick Southwell, Alex Carvalho, Donovan Jones
Creative Agency: Spark44
Creatives: Peter Buck, Matt Page, Matt Statham, Chris McDonald
Chief Creative Officer: Brian Fraser
Producer: Corin Kiddy, Danielle Cleak
Business Director: Kate Waugh
Account Director: Adam Bewley
Account Executive: Georgie Barker
Categories: Automotive, CarsSpark44, Thu, 21 Feb 2019 10:06:02 GMT