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New Range Rover Evoque Recreates Iconic Road Signs in London

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Spark44 teams with director Jonathan Jones to showcase the vehicles all-terrain capability and smart tech

New Range Rover Evoque Recreates Iconic Road Signs in London

Land Rover has brought a series of well-known road signs to life as part of a unique urban capability test for the New Range Rover Evoque. The original compact SUV not only showcased its all-terrain credentials in London’s financial district, but also demonstrated the smart technology that makes it a leader in its class.

Drivers and passers-by watched on as the Evoque traversed obstacles framed by four-metre high warning triangles, recreating the familiar road sign graphics used to warn drivers of ‘uneven road’ and ‘steep hill’. Both challenges showcased the indisputable all-terrain capability of Land Rover’s new vehicle architecture in an urban environment.

The new spot was created by Spark44 and directed by Jonathan Jones through Ember Films.


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Client

Advertiser: Jaguar Land Rover

Brand: Range Rover Evoque

Clients: Nicola Summers, Jim Matthews, Richard Agnew

Production Company

Production Company: Ember Films

Director: Jonathan Jones

Offline

Editor: Nick Southwell, Alex Carvalho, Donovan Jones

Creative Agency

Creative Agency: Spark44

Creatives: Peter Buck, Matt Page, Matt Statham, Chris McDonald

Chief Creative Officer: Brian Fraser

Producer: Corin Kiddy, Danielle Cleak

Business Director: Kate Waugh

Account Director: Adam Bewley

Account Executive: Georgie Barker

Genres: People

Categories: Automotive, Cars

Spark44, Thu, 21 Feb 2019 10:06:02 GMT