evian are set to launch special sized bottles containing just the amount of water needed for different occasions. For the promotion of the bottles (33cl Mini, 50cl Street, 75cl Sport, 1l Work), BETC and evian have created a new campaign.
Fashion photographer Nathaniel Goldberg shot the print campaign that shows the return of the baby t-shirts!
Whether at work, on the train, at the gym or on a shopping spree, the t-shirt babies are ready for action.
The campaign will be seen on the streets of Paris, NYC, London, Tokyo and Dubai from May 2nd.
Client: Danone Eaux France, evian
Client Managers: Michaël Aïdan, Cécile Turkel, Frédéric Guichard, Julien Nuzzo, Elsa de Guzman de Saint Nicolas
Agency: BETC EURO RSCG
Agency Management: Marielle Durandet, Dominique Vérot, Gaëlle Gicqueau, Isabelle Picot, Antoine Clemenceau
Global Creative Director: Rémi Babinet
Creative Director: Agnès Cavard
Assistant Art Director: Félix Falzon
Concepteur Redacteur: Valérie Chidlovsky
Photographer: Nathaniel Goldberg
Art Buyer: Nathalie Gruselle
Production: Rita Production, Karine Manzic
First Broadcast: May 2nd 2012