Tue, 18 Mar 2014 16:16:42 GMT
To promote Network Ten’s newest series of The Biggest Loser, BMF has created an interactive print ad that doesn’t even require a smartphone (imagine that).
The perforated edges allow readers to remove the ad’s fatty love handles, and in doing so turn it into a flyer for the popular weight loss program. It seems even print ads need to lose weight these days.
Advertiser: Network Ten
Brand: The Biggest Loser – Challenge Australia
Client Contact: Jordana Jensen
Creative Director: Justin Ruben
Art Director: Ryan Fitzgerald
Copywriter: Jim Curtis
Agency Print Producer: Lisa Houatchanthara
Group Account Directors: Alex Caredes
Account Manager: Will Woodsview more - Creative
Categories: Media and Entertainment, TV and RadioBMF, Tue, 18 Mar 2014 16:16:42 GMT