Created by DigitasLBI and Directed by Dark Energy's Chris Strong with animations by Cookie Studio, these spots transport viewers to a surreal world where crisps rule
Chris Strong (Dark Energy films) directs a new comical campaign for delectable crisp brand Pringles. The new ‘Discover a World of Flavour’ campaign has been described by creative agency DigitasLBi as ‘a series of laugh-out-loud, socially optimised videos that transport people to their own, vivid Pringles world’.
Using Strong’s vibrant, design led style, the 6 films combine both live action and animation to transport people into a fantasy world of Pringles, juxtaposed against the real-world, social consequences of their experience.
With a huge social media following (24.5million on Facebook alone), the brand launches the campaign on Youtube, Facebook and Instagram in the UK, before expanding its reach across Europe in March.
Chris Strong joins Dark Energy this month, having shut down his former collective Blac Ionica. ‘We were ready to focus on our independent careers and I really liked Dark Energy’s output. It was a very natural and organic joining of minds – I did a project for Royal Mail through Dark Energy and then of course Pringles. Joining the roster felt like the logical next step.’
Dark Energy founder, Matt Brown, comments that ‘Chris’s ability to work across both live action and animation, across comedy and more dramatic narrative driven content is a great asset to our roster. We look forward to working together more.’
Chris and Dark Energy worked with animation company Cookie Studio to produce the comical campaign. The director comments of the collaboration, ‘I thoroughly enjoyed working with the guys at Cookie, the whole project was a great experience.’
Chris has worked on projects for global brands, such as Playstation, McDonald's, Coca Cola, Cadbury, Mitsubishi and Citroen and has had the pleasure of working with some of the top advertising agencies in the world.