Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

New Priceline Campaign Celebrates That Every Trip Is a Big Deal

Hires, Wins & Business 307 Add to collection

The campaign was developed by Grip Limited, Priceline’s new creative agency of record

New Priceline Campaign Celebrates That Every Trip Is a Big Deal

Whether it’s families gathering for a reunion, couples enjoying a romantic getaway, or sports fans tailgating at an away game, travel helps people experience the moments that matter most. Priceline today launched a new brand campaign, “The Priceline Deal Delegation,” that playfully celebrates those different travelers.

The campaign, which stars Priceline spokesperson Kaley Cuoco, is the first for Priceline by Grip Limited. Grip, which is part of the Dentsu Aegis Network, was recently appointed as Priceline’s creative agency of record after a competitive review. 

Priceline has spent more than two decades negotiating amazing travel deals. Last year alone, the company saved its customers more than one billion dollars. Those discounts make a meaningful difference for millions, in many cases the difference between taking the journey or missing out.

“Every trip is a big deal,” said Andrew Sneyd, vice president of brand marketing at Priceline. “And more affordable travel means more opportunities to live the life you want. Priceline helps people discover those opportunities. We were impressed by how Grip embraced this, and their clever vision for how to bring it to life.”

“Developing this campaign with Priceline was a terrific opportunity for us, in no small part because we’re travelers too,” said Martin McClorey, group account director at Grip Limited. “We understand how important travel is to so many people. There are so many insightful travel stories to tell, and we’re proud to have the chance to work with Priceline to tell them.” 

“The Priceline Deal Delegation” is a multichannel campaign that is running nationally on television and across digital channels, throughout 2019. Priceline’s media partner is Ocean Media.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Priceline

Creative Agency

Creative Agency: Grip Limited

Genres: Comedy

Categories: Airlines, Travel

Dentsu Aegis Network Americas, Tue, 19 Mar 2019 14:39:56 GMT