New Polestar 2 Campaign Busts the Myths Surrounding Electric Vehicle Ownership

The latest creative campaign for the Polestar 2 electric vehicle (EV) is now live. Developed by creative agency Space, alongside a media partnership and influencer content created by Vizeum, the campaign is designed to educate consumers by busting the myths surrounding EV ownership.

A branded hero content film brings viewers into the world of Polestar – a design-focused electric performance car brand – with a documentary storytelling approach, highlighting its ambition to improve society through advanced, progressive, and sustainable design.

The film identifies how the car overcomes the myths surrounding EV ownership in the UK and demonstrates how hassle-free and easy EVs are, as well as, demonstrating the unique design aesthetic and choices behind the Polestar 2.

The documentary reinforces the pure joy of driving an EV, including instant acceleration and silent running, alongside the ease of finding your local charging points via the Android Automotive infotainment system in the Polestar 2.

This campaign push is timely as global EV sales accelerate (up by 43% in 2020) and the UK surges ahead on delivering sustainable travel and alternative fuels. Recent months have seen the government promise an end to sales of new petrol and diesel vehicles by 2030, as well as increasing its investment in EV infrastructure through the Charging Infrastructure Investment Fund (CIIF) and providing more research funding for EV manufacturers.