Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

New Parisian Exhibition Uses Skin Tone to Make Artwork Come to Life

Creative 424 Add to collection

The CHROMA poster exhibition and app will be housed at The Musée De L’homme for the next year

New Parisian Exhibition Uses Skin Tone to Make Artwork Come to Life
With intolerance spreading across the world and extreme populism threatening the upcoming French elections, the pillars of French society have been shaken. Racism persists and prejudice is on the rise. To create awareness around this issue and to help open people’s minds, the Musée de l’homme, an emblematic museum in Paris has created “Nous Et Les Autres: Des préjuges au racisme” (Us and Them: from prejudice to racism), the museum’s first year-long exhibit, which sheds light on the scientific factors behind racist behaviour.

To promote this important exhibition, the museum has created an innovative campaign that allows everyone to become ambassadors of the exhibition by sharing one of the things that makes them so unique.


Created by Make me Pulse, one of France’s leading digital studios, CHROMA is an innovative app that detects and captures each person’s skin colour.  Using this application, the museum will then ask all of France and the whole world to become ‘the colours of the exhibition’. To come together with a friend or stranger and create their very own posters of the exhibition using their skin colours.

CHROMA allows everyone to create their own personalised posters of the exhibition using the colour of two people’s skin (theirs and a friend’s). Users can take or upload a picture of themselves and a friend. The CHROMA app then detects the two colours and digitally applies them to the poster. Users can then share their own personalised posters on social media to promote the exhibition and take a stand against racism.

The museum created a series of posters for the exhibition in partnership with renowned designer, Noma Bar. A series of striking, positive iconic visuals about racism using only two colours : a  pair of hands that rejoice, mouths in the shape of peace doves that kiss, and people of different origins that come together.


Countless French celebrities have already participated in the CHROMA experience and have created their own posters to fight racism: like international creator Philippe Starck and his wife, “Amelie” film director Jean-Pierre Jeunet, international Asian pop-star Anggun, French pop singer Julie Zenatti (number 1 in France’s ITunes charts), world handball champion Olivier Girault and many others.


The museum also created a digital installation/ photo booth at the end of the exhibition where people can participate in the CHROMA experience after being moved by the exhibition.


Some of the posters that people create will even be turned into into print & outdoor that will be placed in the subway, newspapers and billboards all around Paris throughout the year. An emotional TV spot, created by Noma Bar using two-colour animation will also be aired on TV and in cinemas across France.

Through this symbolic gesture of coming together with someone of another race the museum has given France and the whole world an opportunity to make an important statement : that we are all the same and that there is no such thing as human races, only human beings.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand Communications Manager: Christel Bortoli Fanny Decobert (Deputy)

Post Production / VFX

Post Production Company: Prodigious

Producer: Frédéric Lubin

Technical Director: Philippe Pereira

Digital Agency

Developer: Frédéric Boyer Julien Rault Mathias Roumy

Digital Agency: MAKE ME PULSE

Animation

Animation Assistant: Guillaume Marien Nadège Moreau Mickael Dupré

Animation Company: MATHEMATIC

Production Company

Camera Operator: Lucas Héberlé Thibault Lazo Charles Portier

Camera Operators: Arthur Scotti

Director: Théo Gall

Producer: Arno Moria

Production Company: Insurrection

Music

Producer: Boris Jeanne

Sound Production: Prodigious

Voice-over: Charly Nyobe

Offline

Edit Company: Prodigious

Editor: Michael Ferrier

Creative Agency

Account Executive: Morgane Lutgen

Art Buyer: Nathalie Benchetrit

Business Affairs: Alice Rolin

Chief Operating Officer: Raphael Vandenbussche à Paris Jaryl Lim à Londres

Creative Agency: Publicis France

Designer: Julien Laudicina

Executive Creative Director: Kurt Novack

Illustrator: Noma Bar

Managing Director: Regis Perrone

TV Producer: Martine Joly

Categories: Smart watch, Consumer Electronics

Publicis Worldwide, Wed, 05 Apr 2017 12:32:07 GMT