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New Orleans Jazz & Heritage Foundation Reawakens the City with Spectacular PSA Featuring Trombone Shorty

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LIGHT+CO's film starring the foundation's music students invites music lovers everywhere to join together and help the city's sound carry on for generations to come

New Orleans Jazz & Heritage Foundation Reawakens the City with Spectacular PSA Featuring Trombone Shorty
When the Covid-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. To help offset the fallout for struggling musicians, the New Orleans Jazz & Heritage Foundation launched a Music Relief Fund last spring.

Through their efforts, the foundation has distributed more than $1MM to musicians across Louisiana. And this year, on 9th February, one week before we endured a silent Mardi Gras, the New Orleans Jazz & Heritage Foundation commenced the next wave of relief efforts in partnership with independent creative agency, LIGHT+CO, by asking people everywhere a simple question: Have you ever been saved by a song?

Jazz & Heritage Foundation’s latest effort will kick off with a PSA, entitled 'Rise and Shine', helmed by director Benjamin Sonntag and featuring New Orleans' own Troy 'Trombone Shorty' Andrews, created to reawaken the New Orleans and to invite music lovers everywhere to join together and help the city's sound carry on for generations to come.

Of the collaboration, Benjamin remarked: “When there's a cause attached to art, the vision is easily shared, dialed in, and everyone puts their heart into it. Every person involved wanted to make the best film possible for the foundation and was open to how we got there. There was no ego, just a truly unified effort. Everyone was all in.”

“By cancelling live music in New Orleans, the pandemic robbed the city’s musical community of not just their sound, but their livelihood." added David Cameron, CEO, LIGHT+CO. "Their ability to make ends meet, and do what they do best: share their sound with the world. We’ve all had that moment when music has saved our lives. Now it’s time to save music."

Don Marshall, executive director, New Orleans Jazz & Heritage Foundation, commented: “In my years of working with the New Orleans Jazz & Heritage Foundation, I don’t think I’ve seen a more powerful and authentic representation of our city or musicians than the 'Rise and Shine' PSA. For generations, the musicians of our community have been the true soul of Louisiana. The goal of this fund is to help our musicians impacted by quarantine, disruptions of income, and several other challenges, all while ensuring an equitable distribution of funds.”

“It’s been a rough time for our city’s musicians – many are hurting." concluded Troy "Trombone Shorty" Andrews. "Being a part of that community, I know that we have to be there for one another. We’ve always banded together to help each other – it’s more important now than ever. Music lovers, join us to help keep NOLA music alive.”

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Client: New Orleans Jazz & Heritage Foundation

Executive Director: Don Marshall

Director of Programs, Marketing and Communications: Kia Robinson

Client: Trombone Shorty Foundation

Board Member: Troy Andrews

Executive Director: Bill Taylor

Musical Director: Asia Muhaimin

Programs Manager: George Wilde


Agency: LIGHT+CO

Co-Founder / CEO: David Cameron

Co-Founder: Pamela Cameron

Account Director: Diana Gonzalez-Cash

Executive Creative Director, Writer: Sean Vij

Creative Director, Art Director: Bryan Carroll

Producer: Chris Capretto

Business Affairs Manager: Adam Caviezel

Very Special Thanks to: Laura Ferguson, Stan Hill, Janet Wollman, Freddy Jones and Amanda Rizzo


Production Company: Twisted Fiction

Director: Ben Sonntag

Line Producer: Maury Strong

Director of Photography: Michael "Cambio" Fernandez

Drone Operator: Gabriel Velasco

Gaffer: Chip Carey

Key Grip: Lucas Porterfield

Sound / Playback: Eric Ledet

Key Prop: Chere Theriot

Location Manager: Leonard Reynolds

Production Supervisor: Tracy Keller

Creative Representative: Jill Rheel


Editorial: Cabin

Editor: Rob Watzke

Producer: Katy Lester

Assistant Editor: Jonatas da Silva

Managing Partner: Carr Schilling

Executive Producer: Adam Becht


Post: Shape + Light

Creative Director: Rob Trent

Executive Producer: Cara Lehr

VFX Producer: Crystal Rossmann

Music and Sound

Music: Venn Arts / Found Objects

Music Supervisors: Jonathan Hecht and Sarah Tembeckjian, Found Objects Music

ECDs: Jay Wadley and Trevor Gureckis

Executive Producer: Jennie Armon

Creative Director: Ben Marshall

Creative: Adam Weiss

Arranger: Nadav Nirenberg

Producer: Nick Chomowicz

Music Coordinator: Agatha Lee

Recording Audio Engineer: Derik Lee

Head of Production: Matt Nelson


Featured Soloist: Troy "Trombone" Andrews

Trumpet: Julian Gosin

Saxophone: Roger Lewis

Percussion: Chauncey Yearwood and Evan Margulies

Trumpet: Gabe Medd

Tuba: Nora Nalepka

Saxophone & Clarinet: Morgan Price

Sound Design / Mix: Eleven

Mix / Sound Design: Jeff Payne and Jordan Meltzer

Assistant Mixers: Andrew Smith and Marco Tornillo

Executive Producer: Melissa Elston


Colour: a52 color

Colourist: Gregory Reese

Producer: Jenny Bright

Executive Producer: Thatcher Peterson

Original Song Composition: 'Everything I Do Gohn Be Funky (From Now On)'

Composer: Allen Toussaint

Master Use: Blue Note Records

Note: Trombone Shorty appears courtesy of Blue Note Records

Genres: Music performance, Music & Sound Design

Categories: Social, Corporate, Social and PSAs

Raconteur, Fri, 12 Feb 2021 17:38:36 GMT