Following the unveiling of new optical brand on
Friday - George & Matilda Eyecare, the company has announced the
appointment of Saatchi & Saatchi as its creative agency. In a major
development for the industry, George & Matilda will bring a distinct
range of eyecare products to Australian customers by partnering with
local, independent optometrists.
Says Chris Beer, CEO, George
& Matilda: "George & Matilda is all about providing customers
with stylish, fresh products in an approachable and familiar way. We
want people to get more out of their optometry experience and Saatchi
& Saatchi's strategic and creative approach to this ambition will
help us differentiate immediately."
Says Michael Rebelo, CEO, Saatchi & Saatchi: "We feel privileged to
be working with George & Matilda. It's not often that you get the
chance to design and help build a brand from a blank sheet of paper.
This has been a unique opportunity for our team to leverage our
experience in this industry and apply it to a disruptive start-up
The appointment builds on a previous relationship
between Chris Beer and the agency. Saatchi & Saatchi recently
received international acclaim for its "Penny the Pirate" children's eye
test story book and app, developed for OPSM when Beer was the CEO.
recent move of global Publicis WW client Luxottica (locally, OPSM) into
Publicis' Marcel Sydney has meant Saatchi & Saatchi could continue
its working relationship with Beer in this new venture.
Rebelo: "It's great to have the chance to work with Chris again.
Previously we built a successful partnership, now we've got the band
back together again to launch George & Matilda."