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New Minimalist McDonald's Campaign Reimagines the Brand for Nighthawks

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The flashes of lights glow together and take the shape of the iconic fast food brand products

New Minimalist McDonald's Campaign Reimagines the Brand for Nighthawks
A bright print campaign for McDonald’s restaurants’ late opening made by TBWA\Paris

Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.

The flashes of lights glow together and take the shape of the iconic brand products : Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.




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Client

Advertiser: McDonald’s France

Creative Agency

Art Buyer: Julie CHAMPIN

Art Director: Bruno BICALHO CARVALHAES

Copywriters: Antoine GAUQUELIN, Antoine COLIN

Creative Agency: TBWA\Paris

Executive Creative Director: Benjamin MARCHAL & Faustin CLAVERIE

TBWA Worldwide, Thu, 14 Sep 2017 15:54:39 GMT