New Minimalist McDonald's Campaign Reimagines the Brand for Nighthawks

A bright print campaign for McDonald’s restaurants’ late opening made by TBWA\Paris

Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.

The flashes of lights glow together and take the shape of the iconic brand products : Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.

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