New Minimalist McDonald's Campaign Reimagines the Brand for Nighthawks
The flashes of lights glow together and take the shape of the iconic fast food brand products
A bright print campaign for McDonald’s restaurants’ late opening made by TBWA\Paris
Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.
The flashes of lights glow together and take the shape of the iconic brand products : Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.
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Advertiser: McDonald’s France
TBWA Worldwide, Thu, 14 Sep 2017 15:54:39 GMT
Art Buyer: Julie CHAMPIN
Art Director: Bruno BICALHO CARVALHAES
Copywriters: Antoine GAUQUELIN, Antoine COLIN
Creative Agency: TBWA\Paris
Executive Creative Director: Benjamin MARCHAL & Faustin CLAVERIE