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New Met Police Campaign Transports You into the Mind of a Scooter Thief

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AMV BBDO teams with Knucklehead's Charlie Crane to launch poignant film

New Met Police Campaign Transports You into the Mind of a Scooter Thief

AMV BBDO have created a film for the Met Police to help reduce scooter theft by encouraging riders to change their behaviour and use more than one security feature to secure their bike. The film will launch online this week.

Scooter theft is on the up in London. Over 8,000 scooters were stolen in the last year alone. And many of the stolen vehicles were then used to commit snatch and robbery offences.

In many cases, owners have inadequate security or no security at all on their scooters, making it easy for thieves to steal them.

The film Easy Bait wants to show riders that one simple thing, like layering up security on their scooter, can be a big deterrent for these criminals.

Stephanie Day, Marketing Director at Metropolitan Police, comments: “Insight told us that scooter riders were often unaware of how to secure their vehicles and had little confidence that security would make a difference. This film is an innovative way of engaging our audience to show how easily and quickly a scooter can be taken and how layering security can really make a difference. We are delighted with the results.”

Met Police – Scooter Theft
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Audio Post Production: 750 MPH

Media Agency

Media Agency: Mediacom

Post Production / VFX

Post Production Company: MPC

Production Company

Production Company: Knucklehead

Director: Charlie Crane

Producer: Cat Irving

Executive Producer: Tim Katz

Creative Agency

Creative Agency: AMVBBDO

Copywriter: Caio di Gianella

Art Director: Diego di Olivera

Planners: Michael Case

Account Management: Tom Shattock / Khalid Almashgari / Flo Prevezer

Producer: Cleo Hodgkinson

Genres: People, Storytelling, Dialogue

Categories: Safety, Corporate, Social and PSAs

AMV BBDO, Wed, 28 Jun 2017 09:33:01 GMT