Havas Discovery is placing industry leader Michael Foschetti at the helm of its Baltimore office, with a focus on growing its digitalCRM capability, strengthening the agency’s position as the Havas Worldwide North American data and digitalCRM center of excellence, and continuing to develop the firm’s mobile capability.
“Michael’s background was tailor-made for Discovery,” said Paul Marobella, Group President and North American Head of Data & CRM for Havas Worldwide. “His presence in the Baltimore office will greatly improve our position as a leader in the category and that region of the country, and he’ll serve as a superlative advocate for the office on the national stage.”
Previously, Foschetti was Senior Vice President in the New York office of digital agency Moxie, where he was the overall account lead on the Verizon Wireless business and co-lead of account leadership. Prior to that, Foschetti was Senior Vice President at RAPP, where he was a member of the Dallas executive team and the global account lead on Hyatt. Foschetti also served as Senior Vice President and Managing Director of Charlotte, N.C.-based agency Red F, where he was the digital strategy lead for notable brands such as Coca-Cola, UnitedHealth Group and Time Warner Cable.
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Foschetti speaks passionately and often about mobile marketing, both domestically and internationally.