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New KRAFT Macaroni & Cheese Commercial: "A Father's Lesson"

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Hank Perlman spoofs 1980s anti drug PSA

New KRAFT Macaroni & Cheese Commercial: "A Father's Lesson"

Celebrating 75 years of gooey creamy delicious Kraft Macaroni & Cheese. You know you love it.

 

CP+B spoofs Partnership for a Drug Free America's classic PSA "Parents who use drugs have children who use drugs" in this spot for KRAFT Macaroni and Cheese - another classic from an 80s childhood (however, it was known by a different name back then!). A father sees his son "skim" some Mac & Cheese from his sister's plate and questions where he learned to do such a thing. The boy replies that "I learned it by watching you". The voice over warns that  "Parents who skim mac & cheese have kids who skim mac & cheese". 

 

Director Hank Perlman, of Hungry Man keeps it as simple as the original while Owen Plotkin of the NOW Corporation does editorial duties.

 

To view the spot: http://youtu.be/jbGNE_OYAW8
 
...And for those of you who are too young to remember the original, here it is: http://bit.ly/byuSup
 
"A Father's Lesson"
Client: Kraft
AGENCY: CP+B
Prod. Co.: Hungry Man
Director: Hank Perlman
Exec. Producer: Cindy Becker
Producer: Caleb Dewart
DOP: Eric Steelberg
Editorial: the now corporation aka now.
Editor: Owen Plotkin
Post Prod: Method Studios
Mix Company: Lime Studios
Music Company: JSM New York
Color: Company 3
 

 

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Categories: Food

lbbonline.com, Thu, 03 May 2012 20:36:30 GMT