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New Kerrygold Campaign Pairs Recipes with Spotify Playlists

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Influential chefs launch own playlists in campaign from Energy BBDO

New Kerrygold Campaign Pairs Recipes with Spotify Playlists

Kerrygold has launched its latest marketing initiative, 'Music Behind the Recipes'. The innovative program is built around the insight that people don’t just look up recipes when they want to cook, they also look up music to play to add to the experience of cooking. In fact, in a national survey of US women ages 25-55, 76% of respondents said they listen to music while cooking and their top reason was because it makes it more enjoyable.

The campaign features new Kerrygold recipes developed by influential chefs with Kerrygold’s range of butter, cheese and Irish Cream Liqueur. Each unique recipe has a corresponding Spotify playlist to be played in the kitchen while making the dish. The playlists match the mood of the recipe – lively for a group brunch, romantic for a date night dish – as well as the rhythm of chopping or the calm of baking and waiting for a cake in the oven. The campaign was developed by Energy BBDO, who collaborated with the chef influencers to create the perfect Spotify playlist to accompany their dishes.

All of the recipes can be found here and link out to Kerrygold’s Spotify Profile featuring 13 playlists from Kerrygold and five different influencer chefs:

- Alison Roman, Author of Dining In, New York Times columnist, Former Senior Food Editor at Bon Appetit

- Kristin Kish, owner/Head Chef, Arlo Grey in Austin, Top Chef Winner 2012

- Jenner Tomaska, Former Executive Chef, Next Restaurant in Chicago, James Beard Rising Star 2016

- Ellen King, Co-owner and Head Baker of the renowned Hewn bakery recognized by the New York Times, Saveur, and Forbes.  

- Clodagh McKenna, Irish chef, restauranteur, and author of five best-selling cookbooks, as well as a regular on the Rachael Ray Show.  

In the coming weeks, each influencer chefs will be launching their Kerrygold recipes and paired playlists on their own social channels.

The campaign also features an awareness video called 'Cow Concert', starring the contemporary Irish group I Draw Slow playing a concert for the Kerrygold cows right where they graze freely on the lush pastures in Ireland. Kerrygold farmers know if you play music in the pasture, the cows trot immediately toward the music—a real phenomenon. The film is running across the brand’s social channels including YouTube and Facebook and directs viewers to the new influencer chef content.

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Client

Advertiser: Kerrygold USA

Media Agency

Media Agency: PHD U.S.

Digital Agency

Strategist: Brigid Slattery

Sound

Audio Mixer: Katy Mindeman

Audio Post Company: Flare Studios

Creative Agency

Account Executive: Brett Peters

Account Supervisor: Katherine Vicari

Associate Producer: Sarah James

Chief Creative Officer: Andrés Ordóñez

Client Service Director: Anna Bleers

Copywriter: Cassidy Buzin

Creative Agency: Energy BBDO

Creative Director: Jeff Cenna

Director of Music: Daniel Kuypers

Executive Creative Director: Susan Treacy

Executive Producer: John Pratt

Junior Art Director: Michelle Liuzzo

Junior Copywriter: Morgan Vines

Managing Director: Jeff Adkins

Music Producer: Nick Maker

Planning Director: Shannon Smiley

Senior Integrated Producer: Elena Robinson

UX: Cori Stankowicz

Post Production / VFX

Post Production Company: Flare Studio

Producer: Jenny McDonald

Production Company

Director: Lorcan Hynes

Executive Producer: Gary Moore

Producer: Treasa O’Friel

Production Company: Red Rage Films

Offline

Edit Company: Flare Studio

Editor: Sean Berringer / Austin Andries

Producer: Elena Robinson

Genres: Music & Sound Design, People, Scenic

Categories: Food, Sauces and Spreads

BBDO North America, Thu, 20 Dec 2018 11:32:54 GMT