Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

New Jägermeister from Red Brick Road

Creative 0 Add to collection

'It Runs Deep' takes drink back to icy roots

New Jägermeister from Red Brick Road

 

Breaking nationally on Monday 26th November, ‘It Runs Deep’ celebrates the deep and meaningful bonds experienced between true friends and brought together through Jägermeister. The ethos also links directly back to the product and its depth – the legend of St. Hubertus, the brands heritage, the alchemy of the secret ingredients, its ice cold serve and its multi layered and complex taste that all runs deep.
 
 
Shot by award winning photographer James Day, the campaign will include outdoor, print, digital and social media advertising, featuring two creatives ‘Give it a Shot’ and ‘Deep Freeze.’
 
‘Give it a Shot’ features the distinctive Jägermeister bottle with two shot glasses set against a deep layered background of the 5 popularly known product ingredients - star anise, cardamom, cinnamon, ginger and orange peel (Jägermeister is actually created from 56), all encased in ice. Each element was shot separately in acrylic and the layers were compiled together to create a visually stunning effect.
 
 
‘Deep Freeze’ features the Jägermeister bottle dramatically frozen within a block of clear ice and two shot glasses set in front. The deep layered background of ingredients encased in ice remains while the strap-line reads ‘Deep Freeze. Ice Cold Shot’ with the ‘It Runs Deep’ sign off in the corner. 
 
The campaign will be followed by a second phase early in 2013, including a TV campaign.
 
 
Credits
Project name: It Runs Deep
Creative agency:  The Red Brick Road
Client & their job title: Jägermeister Group Marketing Manager, Nicole Goodwin
Creatives: Matt Davis & Richard Megson        
Account Director: Nick Braddy
Account Manager: Michael Cavanagh
Agency Planner:  Ben Mitchell
Agency Producer: Phil Penn
Production Company: James Day Photography
Director of Photography: James Day
Media Agency:  AMS
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Thu, 22 Nov 2012 18:22:54 GMT