The Constellation Collective
Fri, 30 Apr 2021 15:34:00 GMT
Vismedia, the multi award-winning visual communications agency specialising in immersive 360° experiences, VR, AR, and photography, film and animation production, has joined the newly formed digital-, tech- and innovation-lead micro network, The Constellation Collective (TCC).
With a leadership team including former Grey London creative chairman Adrian Rossi, ex-McDonald’s vice-president of marketing and food development Emily Somers, and David Pugh-Jones, who spent over a decade at Microsoft and BuzzFeed, the Collective launched late last year.
The Coronavirus pandemic has seen restrictions on travel and physical interactions cause companies and consumers to rethink the way they operate, with many organisations successfully implementing a digital transformation in weeks, rather than months or years.
In fact, a recent McKinsey study of 800 global executives revealed 85 percent have 'somewhat' or 'greatly accelerated' the implementation of tech to enable digital employee interaction and collaboration. This heightened reliance towards online interactions has also created an ever-growing expectation from brands to deliver relevant, personalised and engaging digital experiences.
With clients including Ernst & Young, IHG and Aviva, Vismedia were one of the first UK agencies to ‘knit’ together video and photographic content into a seamless 360° experience. Alongside traditional content creation services, they’ve immersed audiences into a variety of 3D environments by blending visual content with future-facing technology. This knowledge positions them perfectly to ride the XR wave that is coming.
As visual creatures, everything we see is interpreted by the brain into sensory reasoning. And given that we live in a three-dimensional world viewed through binocular vision, we’re fully immersed in our everyday environment. A variety of studies confirm that around 30 percent of our brain power is used to make sense of the world around us, which is why 80 percent of people remember what they see -- compared to 20 percent of what they read and only 10 percent of what they hear.
“Every so often you need to throw the balls in the air and it feels that as we emerge into a post pandemic world, the TCC proposition is the right model for us. Vismedia partners with global brands and we are often pulled into big strategic conversations that require work that falls outside of our core area of expertise. It’s therefore important to have a vetted specialist partner agency network with whom we have built a solid relationship and who we can recommend our valued clients to in an official partnering capacity,” enthused Vismedia’s chairman, Scott Shillum.
Vismedia is the first founding partner to be officially announced, as part of what TCC co-founder Simon Thurston explains as, “a 12-month, aggressive mission to assemble an ecosystem of independent digitalists, innovators, creators and technologists.” The hybrid collective model’s unique structure will not only deliver growth at scale and provide each partner with its own tailored strategic roadmap but delivering an enhanced suite of in-demand and joined-up services direct to national and global brands.
TCC’s brand and strategy partner, David Pugh-Jones commented, “This unique and strategic alliance draws on Vismedia’s award-winning visual communications expertise, who have specialised in creating unique and immersive virtual experiences for an array of clients during the Covid pandemic. The partnership also enables The Constellation Collective to drive incremental growth and awareness of the agency’s interactive video technology offering, where innovation and new technology will empower brands to show and tell compelling stories.”
“Aligning with a partner that shares our vision, culture and ethos is an important step in our mission of ensuring each of our stars overachieves its growth ambitions, whilst brands and clients benefit by receiving fast, responsive, and integrated solutions,” continued Thurston.view more - Hires, Wins & BusinessThe Constellation Collective, Fri, 30 Apr 2021 15:34:00 GMT