Shalmor Avnon Amichay / Y&R Interactive Tel Aviv were asked by Hyundai to come up with a digital advertising solution aimed at a young, technological savvy, audience.

It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small.

In addition, with the hectic urban lifestyle often people forget where they parked their cars.

They decided to help Hyundai drivers park their cars and remember where they parked it.

The app. also helps drivers find the nearest Hyundai service centers.

Take a look: http://www.youtube.com/watch?v=swf5lFkAXAU&feature=player_embedded
 
How it works:
Stand with your car mirror parallel to the bumper of the car close to you.
Take a picture of the license plate of the car further away from you.
Match the square on your screen to the license plate in the photo you took.
Confirm the match and find out if your car fits in or not.
You can share your location on facebook
After parking you can save the spot so you  easily find your car later.
Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you.
Basically, Hyundai iPark is your personal parking assistant.

The app can be downloaded here: http://itunes.apple.com/il/app/hyundai-ipark/id412862541?mt=8