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New Holden Commodore Campaign Reminds Us to Make Confident Decisions

Creative 140 Add to collection

The 'For Sure' campaign was created by The Monkeys and directed by Stephen Carroll at Revolver aims to run over out-dated perceptions of the Holden brand

New Holden Commodore Campaign Reminds Us to Make Confident Decisions

Launching one of the most iconic vehicles in Australian history, Holden is unveiling its new campaign via The Monkeys, to promote the all-new Holden Commodore.

The campaign proves that the new model is purpose built for our roads, and is worthy of the Commodore name. It also reminds Australians that Commodore drivers are - and always have been - sure of themselves.



Holden_Commodore_ForSure2.jpgThe campaign will feature across broadcast, print, OOH, digitally, and on Holden owned social channels.

Says Mark Harland, executive marketing director, Holden: "We've got confidence that the all new Commodore range will deliver for AustralianHolden Commodore_ForSure3 (1).jpg families; and we're excited our new campaign 'For Sure' brings that to life."

Says Justin Drape, co-founder and group chief creative officer, The Monkeys: "The future of Holden and Commodore is something we're proud to be a part of. Commodore is one of Australia's most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design."

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Client

Advertiser: Holden

Post Production / VFX

Colourist: Edel Rafferty

Online Artist: Stu Cadzow

Sound

Sound Company: Song Zu

Producer: Katrina Aquila, Meg Drummond

Creative Agency

Creative Agency: The Monkeys

Copywriter: Barnaby Packham

Art Director: Daniel Bolton

Music Supervisor: Ramesh Sathiah

CEO: Mark Green

Managing Director: Matt Michael

Digital Planner: Tim Smith

Group Content Director: Lee Lowndes

Content Director: Louise Rutherford, Veronique Proulx

Content Executive: Pascale Greenberg, Tash Strachan

Head of Planning: Michael Hogg

Print Producer: Ali Dent

Senior Producer: Penny Brown

Group Chief Creative Officer: Justin Drape

Senior Content Director: Ciaran Miller-Stubbs

Co-Founders: Justin Drape, Mark Green

Production Company

Production Company: Revolver / Will O'Rourke

Director: Stephen Carroll

DOP: Jeremy Rouse

Producer: Alex Kember

Managing Director: Michael Ritchie

Executive Producers: Michael Ritchie, Pip Smart

Music

Music Supervision: Ramesh Sathiah

Composer: Adrian Sergovich

Offline

Edit Company: The Editors

Editor: Bernard Garry

Executive Producer: Nicoletta Rousianos

Senior Producer: Daniel Fry

Genres: Action, Scenic, Dialogue

Categories: Automotive, Cars

The Monkeys, Thu, 15 Mar 2018 03:09:32 GMT