Thu, 15 Mar 2018 03:09:32 GMT
Launching one of the most iconic vehicles in Australian history, Holden is unveiling its new campaign via The Monkeys, to promote the all-new Holden Commodore.
The campaign proves that the new model is purpose built for our roads, and is worthy of the Commodore name. It also reminds Australians that Commodore drivers are - and always have been - sure of themselves.
The campaign will feature across broadcast, print, OOH, digitally, and on Holden owned social channels.
Says Mark Harland, executive marketing director, Holden: "We've got confidence that the all new Commodore range will deliver for Australian families; and we're excited our new campaign 'For Sure' brings that to life."
Says Justin Drape, co-founder and group chief creative officer, The Monkeys: "The future of Holden and Commodore is something we're proud to be a part of. Commodore is one of Australia's most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design."
Colourist: Edel Rafferty
Online Artist: Stu Cadzow
Sound Company: Song Zu
Producer: Katrina Aquila, Meg Drummond
Creative Agency: The Monkeys
Copywriter: Barnaby Packham
Art Director: Daniel Bolton
Music Supervisor: Ramesh Sathiah
CEO: Mark Green
Managing Director: Matt Michael
Digital Planner: Tim Smith
Group Content Director: Lee Lowndes
Content Director: Louise Rutherford, Veronique Proulx
Content Executive: Pascale Greenberg, Tash Strachan
Head of Planning: Michael Hogg
Print Producer: Ali Dent
Senior Producer: Penny Brown
Group Chief Creative Officer: Justin Drape
Senior Content Director: Ciaran Miller-Stubbs
Co-Founders: Justin Drape, Mark Green
Production Company: Revolver / Will O'Rourke
Director: Stephen Carroll
DOP: Jeremy Rouse
Producer: Alex Kember
Managing Director: Michael Ritchie
Executive Producers: Michael Ritchie, Pip Smart
Music Supervision: Ramesh Sathiah
Composer: Adrian Sergovich
Edit Company: The Editors
Editor: Bernard Garry
Executive Producer: Nicoletta Rousianos
Senior Producer: Daniel Fry
Genres: Action, Scenic, Dialogue
Categories: Automotive, CarsThe Monkeys, Thu, 15 Mar 2018 03:09:32 GMT