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New Holden Commodore Campaign Reminds Us to Make Confident Decisions


The 'For Sure' campaign was created by The Monkeys and directed by Stephen Carroll at Revolver aims to run over out-dated perceptions of the Holden brand

New Holden Commodore Campaign Reminds Us to Make Confident Decisions

Launching one of the most iconic vehicles in Australian history, Holden is unveiling its new campaign via The Monkeys, to promote the all-new Holden Commodore.

The campaign proves that the new model is purpose built for our roads, and is worthy of the Commodore name. It also reminds Australians that Commodore drivers are - and always have been - sure of themselves.

Holden_Commodore_ForSure2.jpgThe campaign will feature across broadcast, print, OOH, digitally, and on Holden owned social channels.

Says Mark Harland, executive marketing director, Holden: "We've got confidence that the all new Commodore range will deliver for AustralianHolden Commodore_ForSure3 (1).jpg families; and we're excited our new campaign 'For Sure' brings that to life."

Says Justin Drape, co-founder and group chief creative officer, The Monkeys: "The future of Holden and Commodore is something we're proud to be a part of. Commodore is one of Australia's most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design."


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Genres: Action, Scenic, Dialogue

Categories: Cars, Automotive

The Monkeys, Thu, 15 Mar 2018 03:09:32 GMT