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New Head of Strategy Confirmed for 100 College Hill



Colenso BBDO/Proximity enhances its strategic offering with the appointment of Mylene Ong

New Head of Strategy Confirmed for 100 College Hill
Lured from the Head of Strategy role at BBH Shanghai, her appointment completes a revitalisation of the strategic planning offering at College Hill that has seen the team grow to a dozen planners with a diverse skill set that spans today’s strategic requirements of a creative agency.

Mylene has nearly 20 years of experience at some of the world’s top agencies including BBH, JWT New York, M&C Saatchi and TBWA and has directed strategy for major brands including IKEA, Lynx, Smirnoff and Nestle.
Mylene said, “People have told me that when choosing jobs, I need to consider my trade-off carefully. So when a rare opportunity came along to work in one of the best agencies in the world and raise my family in a beautiful country like New Zealand, the choice was clear. There was simply no trade-off for me.”

Scott Coldham, Managing Director at Colenso BBDO, said, “Mylene brings a new world view to our agency with vast experience in multiple, demanding markets. She’s the most culturally inquisitive thinker I’ve come across, with a really strong, broad planning pedigree – and her time with Sir John Hegarty has clearly taken its toll, with her resounding belief in the power of creativity”. 

“Planning is a vital part of our business. Our clients are looking to us to provide them with world-class strategic and creative thinking that will give them a competitive advantage. It’s no longer just about communications strategy, rather how brands can build better relationships with their consumers. So to be able to add a strategist of Mylene’s experience and talent to our team is a major coup.”
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Colenso BBDO, Mon, 30 May 2016 11:00:25 GMT