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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

New Future Graphic Launches These Snazzy Shirts for TEK Project

01/10/2014
Animation
London, UK
69
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First TEK project to take locally produced & crafted shirt to global market

TEK is a unique project from London creative crew New Future Graphic, bespoke tailor Timothy Everest and fashion design pioneer Eley Kishimoto, born of a shared vision to define incisive new directions in print, tailoring and design. TEK is presented in a contemporary context, with construction that draws from and celebrates the best of British heritage and craft.

The first project for the partnership is The Shirt, a perfect starting point for a printer and a tailor. Eley Kishimoto hand screen-prints onto cotton, which then travels from the EK design studio in Brixton to Shoreditch, where Timothy Everest takes over to turn the fabric into garments.  Art direction, manufacturing, packaging and branding is overseen by New Future Graphic. This first TEK project is a concerted effort to take a locally produced and crafted shirt to a global market.



Credits
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