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New Financial Services Ad Proves You Should Always Check First

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Ogilvy & Mather New York launches BrokerCheck campaign directed by Radical Media's Rosey

New Financial Services Ad Proves You Should Always Check First

Ogilvy & Mather New York and FINRA (Financial Industry Regulatory Authority) have launched a new campaign for the financial service brand’s latest product offering –  BrokerCheck.

The campaign, which is now live on YouTube, takes a less than typical approach to driving awareness for a financial service product – by creating humorous ads to open the eyes of potential future investors. The ads ask viewers whether or not they would be willing to take risks – such as going to a restaurant without checking reviews or signing a contract before reading it. If not, then why take risks with choosing a broker? The new product, BrokerCheck allows consumers to get important facts about a potential broker’s professional background before they make the investment with a particular broker.

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Post Production / VFX

Post Production Company: Method Studios


Edit Company: Cosmo Street

Editor: Craig Deardorff

Executive Producer: Maura Woodward

Production Company

Director: Rosey

Executive Producer: Jim Bouvet

Head of Production: Cathy Dunn

Production Company: Radical Media

Production Manager: Lisa Brugliera

Creative Agency

Account Executive: Catherine Seeger

Art Director: Hayley Grassetti

Chief Creative Officer: Chris Garbutt

Content Producer: Leslie D’acri

Copywriter: Zachary Buckner

Creative Agency: Ogilvy & Mather New York

Executive Director: Adam Puchalsky

Producer: Steve Fredriksz

Producers: (Music) Chris Mazur

TV Producer: Peter Ostella

Genres: Comedy

Categories: Banking, Finance

Ogilvy North America, Fri, 03 Jul 2015 09:30:27 GMT