Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

New Financial Services Ad Proves You Should Always Check First


Ogilvy & Mather New York launches BrokerCheck campaign directed by Radical Media's Rosey

New Financial Services Ad Proves You Should Always Check First

Ogilvy & Mather New York and FINRA (Financial Industry Regulatory Authority) have launched a new campaign for the financial service brand’s latest product offering –  BrokerCheck.

The campaign, which is now live on YouTube, takes a less than typical approach to driving awareness for a financial service product – by creating humorous ads to open the eyes of potential future investors. The ads ask viewers whether or not they would be willing to take risks – such as going to a restaurant without checking reviews or signing a contract before reading it. If not, then why take risks with choosing a broker? The new product, BrokerCheck allows consumers to get important facts about a potential broker’s professional background before they make the investment with a particular broker.


Post Production / VFX
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Finance, Banking

Ogilvy North America, Fri, 03 Jul 2015 09:30:27 GMT