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New Evian Campaign Brings Out the Baby In You

Creative 463 Add to collection

BETC Paris launches new 'Little Big Babies' print campaign

New Evian Campaign Brings Out the Baby In You

BETC Paris has created a new outdoor campaign for evian, consisting of 4 'twin' visuals.

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in, for example, the metro and on elevators.

The first visual shows a pair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live 'before and after'.



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Production Company

Producer: Isabelle Severi

Production Company: RITA

Offline

Edit Company: Pierrick Guenneugues (Sparklink)

Creative Agency

Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle

Copywriter: Valérie Chidlovsky

Creative Agency: BETC

Executive Creative Director: Filip Nilsson

Managing Director: Dominique Vérot, Marielle Durandet, Gaelle Gicqueau, Charlotte Bals

Photographer: Jean-Yves Lemoigne

Producer: Sarah Belhadj

Associate Creative Director: Felix Falzon

Categories: Water, Soft Drinks

BETC Paris, Thu, 28 May 2015 13:59:17 GMT