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New Era Pay Homage to Jackie Robinson

19/04/2013
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'First Changes Everything' created by Pereira & O'Dell

 

Part of “Flying Your Own Flag” is showing reverence to those who flew before you.
 
On April 15, 1947, Jackie Robinson became the first African-American in the major leagues when he played his first game with the Brooklyn Dodgers.
 
New Era, official outfitter to Major League Baseball, paid homage to the definitive game changer unveiling the “First Changes Everything” tribute video. As part of the celebration, New Era is inviting photos or video submissions to New Era’s Facebook or Twitter with #FirstChangesEverything in the message, featuring fans tipping their caps to Jackie. Get inspired and check out the video.
 
 
Credits
 
Agency:
PJ:  CCO
Dave Arnold: Executive Creative Director
Cory Berger: Managing Director
Frank Anselmo: Creative Director
Jessica Friedman: Producer
Jake Dubbs: Copywriter
Josh Yeston: Art Director
 
Production Company: Rooster
Saxon Eldridge:  Executive Producer
Sebastian Eldridge:  Executive Producer
Robert Gilbert:  Director of Photography
Kaitlin Del Campo:  Line Producer
Dave Rothstadt:  Editor
 
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