Publicis New York
Fri, 15 Aug 2014 09:01:56 GMT
Publicis Seattle announced today the appointment of Jason Lucas as EVP, Executive Creative Director. Reporting to Chief Creative Officer Andrew Christou, Lucas will be responsible for overseeing the creative department on the T-Mobile account. Jason’s arrival marks the next stage in Publicis Seattle’s growth stemming from the success of T-Mobile’s most recent shift to be known as the “Un-Carrier” in the wireless industry. Lucas’ hiring also comes at an important time in Publicis Seattle’s history, as the agency bolsters its creative team to take on a variety of new clients, while providing current clients with a wider range of capabilities.
“Jason’s a bottle of lightning, a high-character guy who is uber-creative and whip smart,” said Christou. “He understands big ideas and knows how to make them great. He’s built a career on doing great work on great brands across every channel. His addition to an already talented team will make our agency and our work even better.”
An East Coast native, Lucas relocated to Seattle from VML in New York, where he was a Creative Director working on clients including Valvoline and Campbell’s V8.
Before that, Lucas worked at a variety of large agencies, digital boutiques and startups including BBDO NY and Deep Focus, as well as freelance work. While at BBDO NY, his work for M&M’s, Snickers and FedEx won him numerous awards including a Cannes Lion, One Show Pencils, ADDYs and OMMA Awards. Specifically, FedEx's DropWatch app, which gives last-minute customers the closest truck that can still accept their package, took home awards at One Show, the ADDYs and Comm Arts. In addition, M&M’s Pretzel launch, in which Lucas played a key role, was the biggest product launch in the brand’s history.
Commenting on his new role, Lucas said: “I really connected with Andrew and the team in Seattle, and felt that their clients’ challenges were well-suited to my expertise. And with over 18 years’ experience on the East Coast, I can’t wait to see what some Pacific Northwest influence will bring to the work.”