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New Duracell Ad Reminds Parents of What Could Go Wrong Without a Trusted Battery

Creative 0 Add to collection

W+K New York teams up with Biscuit Filmworks’ Andreas Nilsson for latest instalment in the Trust is Power campaign

New Duracell Ad Reminds Parents of What Could Go Wrong Without a Trusted Battery

Duracell is back with the next spot under the 'Trust is Power' campaign, once again demonstrating the importance of a trusted power source in every day life moments. 'Toy' takes you through an imagined world with all that could go wrong when your child is left without power in his or her favourite toy.

Directed by Biscuit Filmworks’ Andreas Nilsson, 'Toy' is the fifth spot in the 'Trust is Power' campaign following 'Camping,' 'Ear Hair,” 'New Mom,' and 'Gaming.' The campaign was created by Wieden+Kennedy New York.

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Post Production / VFX

2D Artist: Ari Garber, Nicky Picardo, Rachael Moon

Executive Producer: Melanie Wickham 

Post Production Company: The Mill

Producer: Jacqueline Sand, Larissa Berringer

Production Coordinator: Zachary Franciose

Shoot Supervisor: Westley Sarokin 

Telecine: Tom Poole @ Company CO3

2D Lead: Chris Sonia

Production Company

Director: Andreas Nilsson

Executive Producer: Holly Vega

Head of Production: Rachel Glaub, Mercedes Allen

Managing Director: Shawn Lacy

Production Company: Biscuit

Production Manager: Jennifer Berry

Line Producer: Jay Veal

Production Service

Production Service Company: Company Story


Executive Producer: Ian Jeffreys

Mix: Peter Holcomb @ Sound Lounge

Music Supervision: Butter Music & Sound

Producer: Kristin Kuraishi


Edit Assistant: Christopher Fetsch

Edit Company: Rock Paper Scissors

Editor: Carlos Arias

Producer: Ashley Bartell

Creative Agency

Account Executive: Jamie Robinson

Account Supervisor: Mike Mueller

Art Director: Sezay Altinok

Associate Producer: Alexey Novikov

Brand Strategist: Cristina Pansolini

Business Affairs: Michael Moronez

Copywriter: Brock Kirby

Creative Agency: W+K New York

Director of Brand Planning: Dan Hill

Executive Creative Director: Karl Lieberman

Executive Producer: Alison Hill

Head of Integrated Production: Nick Setounski

Planner: Stuart Augustine

Social Strategist: Liz Lightbody

Strategy Director: Sean Staley

Traffic : Sonia Bisono, Andy Hume

Genres: Comedy

Categories: Utilities, Electric, Mon, 07 Aug 2017 15:01:34 GMT