Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

New Dunkin' Campaign Features 'Cappu-Chinos' and 'Americano-Veralls'



BBDO New York launches integrated campaign for brand's line of handcrafted espresso drinks

New Dunkin' Campaign Features 'Cappu-Chinos' and 'Americano-Veralls'

BBDO New York has launched its latest campaign for Dunkin’s new line of handcrafted espresso drinks.

The premise of the advertising is that Dunkin’s new line of espresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.

The fully integrated campaign, which is called 'Sipping is Believing', includes TV, radio, social and display. Three videos highlight the surprise and excitement you feel when you discover something great. The two TV spots, 'Young Looking' and 'Subtitles', capture people in surprising situations, such as learning that a precocious, young-looking boss named Gary is actually 48; and seeing hospital workers who are unable to carry on a conversation because they can’t stop drinking Dunkin’s new lattes long enough to speak. 

An extended online film promotes a faux line of 'Espresso-Wear' that demonstrates people’s passion for Dunkin’s new espresso drinks.  There are Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times. 


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Comedy

Categories: Bakery, Food

BBDO New York, Mon, 19 Nov 2018 18:30:16 GMT