Digital Creative agency, Kitty, officially launched today, and announced their newly appointed leadership team.
Two industry heavyweights have been named as the leads of the new digital creative offering, which aims to put a huge emphasis on collaboration and diversity.
Kieran Bass will be spearheading the agency, in his position as Managing Director. As digital performance agency ROAST’s previous Strategy Director and Co-founder, he will lead the charge to grow Kitty and ensure delivery of performance.
Having worked in advertising over the last 15 years, Gary Devlin joins Kitty as Creative Director. Devlin has previously led global campaigns at M&C Saatchi, Karmarama and HUGE; conceptualising and guiding the creative direction for clients such as Knorr, Lastminute.com and NatWest.
Kitty are positioning themselves as a creative agency who are not only passionate about combining the very best in creative practices and technologies, but are truly empowered by collaboration.
Bass explains, “We really do pride ourselves on our vast and diverse range of backgrounds, experience, knowledge and talent. It’s so important that everyone is valued and listened to at Kitty. And creative ideas are shared and explored, together. Kitty will focus on a collaborative vision with a shared objective.”
Kitty is the sister agency to digital performance agency, ROAST, which was founded by Ollie Bishop in 2015.
The opening of Kitty is the latest move to form a complimentary agency group that provides clients with an independent alternative to the larger networks. Bishop said, "The launch of Kitty is an important stage of the nimble ecosystem we are building. Our vision is to create a collective of specialist agencies that are focused on performance, whether working collaboratively or in silo.”
Kitty are already hiring for a number of roles to service clients that have already commissioned projects with them.
ROAST, who launched two years ago and now operate with over 50 staff, will remain focused on digital performance marketing.