Genie Connections, a new dating app has appointed Forever Beta to define its branding identity ahead of launching. 

The new dating app revolutionises the traditional swipe to match mechanic and has a unique bluetooth proximity setting which allows users to match with people they encountered in real-life, even on the tube. Forever Beta will work on establishing the brand’s positioning and developing a new visual identity to ensure Genie Connections stands out when it launches to market. 

Al Fayolle, group managing director at Forever Beta, said: “Genie Connections is the next step in online dating with a completely unique and innovative approach. We are excited to be working with the brand at these initial stages, establishing it as the leading dating service for modern busy individuals.” 

Chris Allington, at Genie Connections, said: “We are at an exciting, pivotal stage with our brand, so it's great to be working with Forever Beta, an agency that shares our vision for Genie Connections. Their extensive branding experience made them the perfect agency to help us find our place in the competitive dating app market.”