After attending Miami Ad School, Juri Zaech, David Aronson and Samuel Moore met at Ogilvy & Mather, Paris in 2008. The team of two art directors and one copywriter was dubbed the 'Triplets'. Since then, they have gone on to launch Dove Men+Care during the 2010 Superbowl; worked on accounts like Louis Vuitton, Europcar, and Coke Zero; and received awards at Cannes, Clios, Eurobest, and Young Guns, among others.