New Co-CEO at DDB & Tribal Amsterdam

Award winning international agency DDB & Tribal Worldwide, Amsterdam announces Sandra Krstic to succeed Jacco ter Schegget as agency’s co-CEO. Krstic will run DDB & Tribal Worldwide, Amsterdam alongside co-CEO Ivo Roefs.

Krstic, who was appointed Deputy Managing Director a year ago, will continue to manage global clients including Heineken, TomTom and adidas.

Ivo Roefs, co-CEO DDB & Tribal Amsterdam, said: “Jacco left big shoes to fill, and we are confident that Sandra will have no difficulty filling them. Sandra’s appointment was a logical choice for us. She has proven to be a true leader in her Deputy Managing Director role. With her digital DNA and strong integrated and innovation experience, Sandra will make sure our agency will develop further in the direction we are currently on.”  

Sandra Krstic, co-CEO DDB & Tribal Amsterdam, responds: “I’m delighted with this great opportunity. The route DDB & Tribal Worldwide, Amsterdam is on is an extremely successful and challenging one. We are continuously evolving the agency further to fit modern day needs. Working alongside Ivo and being able to shape the way we do business is something I look forward to.”

Pietro Tramontin, CEO of DDB Group EMEA, said: “Sandra has been with the agency for seven years and has played a crucial part in the growth of the Amsterdam office into one of the leading integrated agencies in Europe, if not the world. She fully deserves this promotion.”