New clients for Grey Amsterdam...

Grey Amsterdam has been asked by Pernod Ricard Netherlands to develop an online and offline ‘social’ campaign for Absolut Vodka. Besides Absolut Vodka, GE/Tip has also become a client after a recent pitch. Grey Amsterdam is currently developing the European website for GE/Tip and will be responsible for the company’s social media strategy. Both campaigns will be visible in the beginning of 2012.

 

The campaigns are part of a larger developments taking place at Grey Amsterdam. The integration of the online activation agency Blutarsky earlier this year strengthened Grey’s move away from classical advertising towards a more consumer-and dialogue driven communication as did the appointment of Strategy Director Paul Sijtsma and Creative Director Marika Zijp.

 

Patrick Joore, MD Grey Amsterdam, says:

“With Absolut and GE/TIP  as new clients we show what our ambitions are. After the agency’s transformation this year and a newly formed team, we are proud to work on online and social marketing for premium brands. In addition to this, we are also working for several other new clients, which we will announce shortly”.