New 'City Blitz' from The Economist

The Economist has launched its first major advertising effort in the past few years.  The campaign, aptly titled “City Blitz,” is a robust, highly targeted, outdoor effort that is running in select markets.  It includes billboards, posters, coasters and bus panels featuring common objects like binoculars, a globe, a Rubix Cube and a Piñata to demonstrate what sets The Economist apart from other publications – its unique global insight and opinion. The magazine allows its readers to “Get A World View.” 

 

 
Campaign also includes an experiential extension involving a “Hot Potato” food truck. There are many 'hot potato' issues in the world at any given time.  The Economist does not shy away from providing insight and opinion on these issues and wants to spark discussion about them as well. The 'Hot Potato truck' serves to provide free hot potatoes with toppings to anyone who would like one.  Each one is labeled with an issue such as 'same sex marriage' or 'Gun Control,” literally placing ‘hot potato’ issues into the hands of The Economist’s target readers.  Brand Ambassadors stand by to engage customers in discussion about the topics and the magazine. Potato trucks have already appeared in the markets of Boston and Philadelphia.

 
The campaign was created by BBDO New York.

 

Credits

Agency: BBDO New York
Client: The Economist
 

Title: “Binoculars”
Chief Creative Officer: David Lubars
Creative Director/Art Director: Jean Robaire
Creative Director/Copywriter: Kara Goodrich
Art Producer: Betsy Jablow
Photographer: Billy Siegrist
Print Producer: Mike Musano
Jr. Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Presentation Services: Ed Dillon
Deputy Chairman AMV: Richard Swaab
 

Title: “Globe”
Chief Creative Officer: David Lubars
Creative Director/Art Director: Jean Robaire
Creative Director/Copywriter: Kara Goodrich
Print Producer: Mike Musano
Jr. Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab
Editor: Act2 UM
 

Title: “Rubix”  “Stop” and “Wheels”
Chief Creative Officer David Lubars
Creative Director/Art Director: Jean Robaire
Creative Director/Copywriter: Kara Goodrich
Print Producer: Mike Musano
Jr. Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab
 

Title: “Pinata,”
Chief Creative Officer David Lubars
Creative Director: Jean Robaire
Creative Director: Kara Goodrich
Art Director: Cesar Finamori
Copywriter: Tim Roan
Art Producer: Betsy Jablow
Photographer: Billy Siegrist
Print Producer: Mike Musano
Jr. Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab
 

Title: “Don’t Think Alone”
Chief Creative Officer David Lubars
Creative Director/Art Director: Jean Robaire
Creative Director: Kara Goodrich
Art Director: Cesar Finamori
Copywriter: Tim Roan
Art Producer: Betsy Jablow
Photographer: Billy Siegrist
Print Producer: Mike Musano
Jr. Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab
 

Title: “Designated Thinker”
Chief Creative Officer David Lubars
Creative Director/Art Director: Jean Robaire
Creative Director/Copywriter: Kara Goodrich
Art Producer: Betsy Jablow
Photographer: Billy Siegrist
Print Producer: Mike Musano
Jr. Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab
 

Title: “Hot Potato” Food Truck
Chief Creative Officer David Lubars
Creative Director/Art Director: Jean Robaire
Creative Director/Copywriter: Kara Goodrich
Print Producer: Mike Musano
Jr. Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab
Vendor: Vending Trucks, Inc.