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New Cesar Campaign Makes the Weekend Special for Dogs and Their Owners

Creative 429 Add to collection

The online video campaign, created by BBDO Toronto, is supported with a robust OOH campaign and an array of social and digital executions

New Cesar Campaign Makes the Weekend Special for Dogs and Their Owners

Cesar dog food has always been committed to providing dogs and dog owners with shared moments of joy. Now, to kick off their new campaign centred around making weekends special for our furry best friends, they held a unique one-time event. Treating pooches and their parents to that most treasured of weekend meals, Sunday brunch.

Using the highly popular Toronto restaurant, Boehmer, as the venue, close to 40 dogs and owners took part in the delicious repast. The menu showcased an assortment of Cesar wet food items for the pups and a selection of mouth-watering (human food) dishes for their humans. After the meal was finished, dogs were offered after-brunch treats and other amenities reserved for such a special event. As the video shows, there was no shortage of selfies, smiling faces, and wagging tails.

Cesar Brand Manager, Dena Mehraban, described the thinking behind this campaign. “We humans tend to treat ourselves to something special on the weekends. But what about our 4-legged friends? With this campaign, our goal is to inspire dog owners to also make their dogs’ weekends special with high quality and delicious Cesar products.”

Bringing this message to life was a fun and unique challenge. “The shorthand of brunch was the perfect way to connect the weekend, spending time together, and food”, said Derek Blais, Associate Creative Director at BBDO Toronto, the agency behind the work. “The dogs and their owners had a blast and reception of the video has been overwhelmingly positive. We’d love to bring brunch to other cities one day!”

CESAR® Makes the Weekend Special for Dogs and Their Owners
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Post Production / VFX

Colourist: Andrew Hobbs

Production Company

DOP: Simon Shohet

Producer: Janice Rebelo

Digital Production Company

Executive Producer: Dave Lembke

Producer: Paul Fler

Director: Mark Ricciardelli

Media Agency

Media Agency: MediaCom

Account Director: Erin Edwards

Media Supervisor: Sr. Media Executive


Edit Company: Ricochet

Editor: Matthew Dell

Creative Agency

Account Executive: Jia Cau

Account Supervisor: Mike Spilchuk

Copywriter: Sean Butler / Sucheta Shankar

Art Director: Christina Pinto / Crystal Lee

Chief Creative Officer: Todd Mackie / Denise Rossetto

Associate Creative Director: Derek Blais


Advertiser: Mars Canada

Brand Manager: Dena Mehraban

Director: Sarah Woods

BBDO Toronto, Thu, 20 Jul 2017 13:54:35 GMT