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New Campaign Challenges the Way We See Burn Victims

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TBWA/Paris launches latest spot for Burns and Smiles directed by Bertrand Degove and Fabrice Gobert

New Campaign Challenges the Way We See Burn Victims

Each year, there are 400,000 burn victims in France - 10,000 of which are considered severe.

Once out of a health care pathway that's often long and painful, burn victims must face the gaze of others and an outside world which is reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.

Changing the way we look at burn victims is the aim of this new campaign from TBWA\Paris. Through a new film directed by Bertrand Degove and Fabrice Gobert, the campaign features teenagers in a story about teenage life. But can a teenager suffering from severe burns live a 'normal' life?

Created under the impetus of Laurent Gaudens, victim of an accident at the age of four and suffering severe burns himself, the association Burns and Smiles aims to help burn victims to resocialise through several essential missions, including social events and the creation of a powerful community of mutual aid for burns victims.

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Client: Burns and Smiles


Agency : TBWA\Paris

Advertising Manager : Laurent Gaudens

Agency Managers : Natacha Chevalier, Marion Bellais

Executive Creative Directors : Benjamin Marchal, Faustin Claverie

Conception / Art Direction : Léna Monceau, Julia Deshayes

Head of TV : Maxime Boiron

TV Producer : Lorraine Poincignon


Production : WANDA

Producer : Antoine Bagot

Directors : Bertrand Degove, Fabrice Robert

Head Operator : Jacques Girault

SFX Make Up : Micka Arasco


Post Production : WANDA

Head of post-production : Olivier Glandais

Editor : Cécile Dessertine

Calibrator : Frank Voiturier


Sound Production : TBWA\Else

Head of Music and Sound : Olivier Lefebvre

Sound Director : Fanny Mithois

Sound Ingineer : Vendome UHL, Matthieu Seignez, Max Labarthe

Music rights : Marion Le Guluche

Music : The Only Living Boy in New York

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs, Mon, 18 Nov 2019 11:30:31 GMT