With mass deforestation and devastating climate change, the future doesn’t seem so happy. But what if one brand could bring back happiness, through hope?

What if Coke quit advertising for just one year and used that 3 billion dollars to protect rainforests forever?

This public pitch is an open letter to Muhtar Kent, the global CEO of Coca-Cola. Its aim - to collect supporting signatures and persuade Coke to protect the planet’s future happiness. To lead the charge, taking global marketing and capitalism into a new era. 

This is a simple idea to show how one of the biggest global brands could connect with its roots to tackle one of the biggest global problems. The video explains how this campaign will boost Coke’s global brand equity, turn passive consumers into loyal followers, increase marketing reach (and help save the world).

The project takes the dream of happiness and global togetherness envisioned in the world’s first global advert, ‘Buy The World a Coke’ and shows how it could have a real purpose. 

Here’s how just one corporation could do something REALLY good to stand up for the planet. But with 450 billion dollars spent globally on media, what could other brands do?

This movement is conceived by Good Things, an independent group of concerned citizens who create solutions that benefit business and the planet.