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New Calvin Klein Film Salutes the Beauty of the Body in Motion

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The Assembly Rooms' Ruth Hegarty's latest edit showcases the latest performance wear designed by Raf Simons

New Calvin Klein Film Salutes the Beauty of the Body in Motion

The new Calvin Klein spot directed by Jacob Sutton celebrates the beauty of the body in motion. Cut by The Assembly Rooms' Ruth Hegarty, 'Performance' features athletic silhouettes twisting and turning through the frame in an arresting choreography that celebrates freedom and the sensuality of movement.

The athletes are all shot in black and white. This is intercut with punchy colour footage of models wearing the new activewear clothing range. This footage is overlayed with matrix-like numerical text to add an extra layer to the film.

CREDITS

Brand
Agency / Creative
Post Production / VFX
Editorial
view more - Creative
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Genres: Fashion & Beauty, People, Choreography

Categories: Clothing and Fashion, Sportswear

The Assembly Rooms, Fri, 07 Dec 2018 17:19:32 GMT