Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

New Cadbury Campaign Stars Social Influencer Arron Crascall



Cadbury Dairy Milk Oreo teams up with YouTube star Arron Crascall to give out 50,000 bars

New Cadbury Campaign Stars Social Influencer Arron Crascall

Cadbury is launching a brand new campaign to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. 

Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer Arron Crascall who is challenged to give out 50,000 mouth-watering Cadbury Dairy Milk Oreo bars in just five weeks.

Arron, who is known for his witty and humorous personality and hilarious and unique pranks, has over 5million followers on Facebook, 1.6million followers on Instagram and 237,000 subscribers on YouTube. Using both his reach and engaged fan base, Arron has created a series of crazy challenges to be broadcast on both his and Cadbury’s social channels across the month of April.

VCCP’s first major social campaign for Cadbury will follow Arron sharing the new Cadbury Dairy Milk Oreo bars in weird and wonderful ways with people all over the country, and telling them ‘Seriously you have to try it.’ His antics will feature on YouTube, Instagram, Facebook, print and digital out-of-home.

Cadbury's GIF


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
VCCP, Wed, 11 Apr 2018 09:37:20 GMT