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New Burger King Spot Sees Furry Fidos Fiending for Flame-Grilled Food

Creative 0 Add to collection

Campaign film produced by La Despensa launches 'Doggper' the burger franchise's innovative new delivery service for dogs

New Burger King Spot Sees Furry Fidos Fiending for Flame-Grilled Food

With the flame-grilled tasting bone, customers with dogs will finally be able to enjoy their order without the pleading looks from their pets.

It is very complicated to enjoy your Burger King order in peace when you've got a dog licking its lips just inches away from your burger. That's where the difficult interior struggle begins: you really love your dog, but you really want your hamburger.

According to a study carried out by Burger King, 65 % of dog owners admit that their furry friend begs for food when they order a take away; and at least half of those share what they order.

So that the more than 128 million families (in the USA and Spain) that have a pet dog can enjoy their Whopper in peace, Burger King has launched Dogpper; the first bone for dogs with the classic flame-grilled taste of its hamburgers.



With this idea, La Despensa announces the Burger King Delivery service in a different way, offering its consumers a real solution. Throughout September, all users that want to can add a free Dogpper to their orders made online and via the app.

The spot, directed by Martín Kalina, director of "Fathers in Slip", captures this moment of tension. The owners discover that, once again, their dogs have appeared right when their delivery arrives.

The graphic campaign has been undertaken by the prestigious photographer Ale Burset and has powerfully been able to depict the pleading expressions of different dogs:  pity, anger, sympathy... each dog uses its best weapons to get their paws on your food.

The campaign will be broadcast on television, outdoor and digital advertising and social media.

Spain will be the first country where owners and pets can enjoy a Dogpper, and this is expected to soon be launched globally.

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Post Production / VFX

Post Production Company: Post-production and sound studio

Client

Advertiser: Burger King

Brand: Fernando Machado, Marcelo Pascoa, Bianca Shen, Yvette Altet and Lucía Girón

Social Media: Auxi Barea

Social Media Specialist: Social media & branded content supervisor

Production Company

Production Company: Primo

Director: Martín Kalina

Producer: Inés Segura and Inés Massa

Creative Agency

Copywriter: Kike Garrán, Nicolás Bernaudo and Cristina Rivas

Executive Creative Director: David Ricoy

Agency Production: Martín Beilín (Los Producers)

Account Management: Alfredo González, Tania Martínez and Noelia Escandell

General Creative Director: Miguel Olivares and Javier Carrasco

Art Directors: Ana Pareja and Loreto Manzaner

Genres: People, Tabletop

Categories: Retail and Restaurants , Retail Stores

lbbonline.com, Fri, 07 Sep 2018 09:42:25 GMT