New Balance Online Video Series by Arnold Worldwide

New Balance is premiering a humorous and challenging four video series called "Our U.S. Factory Workers vs. Their U.S. Factory Workers”  on NewBalance.com and the New Balance YouTube channel. Part of the fully integrated campaign "America is for the Makers,” these videos are complementary to the "Join Us" print ads that ran in The New York Times and Wall Street Journal, enticing their competitors, as well as all companies, to move manufacturing back to the US in recognition that making things here matters.

 

Created in partnership by Arnold Worldwide, these initiatives were developed to celebrate New Balance’s unique history, the quality products created in their domestic factories and the people who work there.  As a global athletic leader, New Balance has been manufacturing shoes continuously in the U.S. for more than 75 years and today is the only major company still producing athletic footwear in America. Their commitment to domestic manufacturing employs 1,300 highly skilled craftsmen at their five New England manufacturing facilities, where one in every four pairs of shoes New Balance sellsin the U.S. is made or assembled.

 

 

"Our U.S. Factory Workers vs. Their U.S. Factory Workers" Challenge Video Series 
Air Hockey Challenge: Meet Edgardo Campos from the New Balance manufacturing facility in Lawrence, MA, who places the puck with a mighty hand, then dominates the table with the winning goal.

 

Ping Pong Competition: In this nail biter event, New Balance manufacturing facility Skowhegan, ME's Oscar Brand anxiously awaits the whistle before serving a megaspin ace.
Basketball One-on-None: Bruce Patton, from the New Balance facility in Skowhegan, ME, displays some killer bball skills, then scores the winning jump shot as the buzzer blares.
Hot Dog Eating Contest: Forget the legendary  annual Coney Island contest, Juanita Lopez, from the New Balance facility in Lawrence, MA, devours the competition.

 

Credits

New Balance 
"Our U.S. Factory Workers vs. Their U.S. Factory Workers" online video Campaign
"Hot Dog/Table Tennis/Air Hockey/Basketball"
Chief Creative Officer: Pete Favat
Creative Directors: Mike Howard and Luke Perkins
Art Director: Rachel Wolak
Copywriter: Melanie Simonich
Producer: Jaime Guild
Assistant Producer: Claire Townsend
Business Affairs: Anne Joynt
Planners: Karin Wood and Angus McCoubrey 
Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher
 

Production Company: Element Productions
Production Company Executive Producer: Mark Hankey, Kristen Kearns
Production Company Line Producer: Mike Bowes
Director: Marc Colucci
Cinematographer: Carlos Bermudez
Editorial Company: Element Productions
Editor: Kat Baker
Colorist: Chris Santo
Sound Engineer: Mike Letourneau
Music: Stock Music from License Lab