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New Australia Post Ads Showcase the Speed of Their Xmas Shipping Service

Creative 117 Add to collection

Create by Y&R Melbourn, the festive campaign focuses on Shipster, Australia Post’s free shipping membership service

New Australia Post Ads Showcase the Speed of Their Xmas Shipping Service
Australia Post has launched a new integrated campaign across TV, outdoor, digital and social channels. The campaign focuses on the build-up preparations for Christmas and the role Australia Post plays in making delivery and collection services easier. Shipster, Australia Post’s free shipping membership service that launched last month is a feature within the campaign, along with Australia Post staff starring in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.
 
Megan Hair, Head of Marketing, commented: “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”


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Music

Sound Engineer: Sam Hopgood

Offline

Editor: Tom Lock, Alek Janev

Production Company

Director: Nicholas Clifford

Producer: Jim Wright

Production Company: Truce

Media Agency

Media Agency: Dentsu Mitchell

Client

Advertiser: Australia Post

Creative Agency

Chief Creative Officer: Paul Nagy

Content Director: Hamish MacGregor

Creative Agency: Y&R Melbourne

Executive Creative Director: Jake Barrow

Planning Director: Mike Hyde

Producer: Zoe Rixon

Senior Account Manager: David Gallo

Senior Art Director: Chris Schoolman

Senior Copywriter: Katie Britton

Creatives: Phon Vongdara (Content)

Genres: People

Categories: Mailing, Business Services

VMLY&R Australia, Thu, 14 Dec 2017 10:36:56 GMT