Australia Post has launched a new integrated campaign across TV, outdoor, digital and social channels. The campaign focuses on the build-up preparations for Christmas and the role Australia Post plays in making delivery and collection services easier. Shipster, Australia Post’s free shipping membership service that launched last month is a feature within the campaign, along with Australia Post staff starring in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.
Megan Hair, Head of Marketing, commented: “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”