What could be better at delivering a donor heart than a sports car? As it turns out a fast ride can be quite exciting - not only for the driver.

Directed by Marc Schölermann, this spot is airing on the internet, the Audi website and across social media. It is aimed, according to the creators, at all Audi sports fans, motor sports enthusiasts and any potential R / RS-model drivers. These models lend themselves perfectly as 'Brandshapers' as well as fitting the emotionally charged brand claim 'Vorsprung durch Technik.'