With a lighthearted, (and painfully apt) look at a real family Christmas, Anchor and Creature of London have launched their alternative Christmas ad. Anchor Butter joins the Hugglers enjoying Christmas; a happy scene quickly unsettled by little Alfred’s adoration of the most annoying toy – thanks to Grandma.

‘Little Elephant’ kick-starts the Christmas period for Anchor Butter, which sees a new Christmas gift design, with an on pack and online competition.