Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

New Alfred Dunhill Film 'For The Love'


If Sam Waley-Cohen and his horse 'Long Run' win Cheltenham's Gold Cup tomorrow, he'll be the first amateur to win it twice

New Alfred Dunhill Film 'For The Love'


On the 16th March 2012, Sam Waley-Cohen and his horse, ‘Long Run’ will race in the Blue Riband event of Jump Racing, the Cheltenham Gold Cup.  If he succeeds he will become the first amateur in the history of the sport to win it twice and one of only a handful of jockeys ever to have won it back to back.
For the last year Alfred Dunhill have been making a short film about Sam Waley-Cohen and Long Run entitled "For the Love".
Starting with his victory at the Gold Cup in 2011 the film follows Sam through his season at Cheltenham, Haydock, Kempton, Newbury and numerous point to points, and is the story of the amateur who achieved what is impossible in almost every other sport.  
Alfred Dunhill have shot it as a cinematic documentary with the goal to tell the story beautifully. The film features interviews with Sir Peter O'Sullevan, AP McCoy and Ruby Walsh and the trailer is available to watch on their YouTube channel:
Credits: Trailer for a film by Alfred Dunhill and Just So Films.Digital strategy by Holler.
To view the film, click here:
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Clothing and Fashion, Thu, 15 Mar 2012 11:55:40 GMT