Airbnb's new "Put Your Space to Work" campaign will be running for 6 weeks with a combination of digital, mobile, print and out of home billboards. The creatives feature six real hosts with real passions in each of its markets. 

Airbnb will also be running three videos per market on social media starting next week - this is to reinforce the message that these are real hosts as well as showcasing their stories.

This was an in-house initiative that Airbnb is excited to share. James McClure, Country Manager Airbnb UK & Ireland commented: "By placing our community front and centre we aim to bring to life the real champions of our brand. Airbnb hosts are our most vibrant assets; telling their stories is a great way of persuading people to consider sharing their homes and enjoy the benefits that it can bring."